Privacy Policy

We collect information that identifies, relates to, describes, or could reasonably be linked to you, which is collectively referred to as Personal Information. This includes identifiers such as your name, email address, physical mailing address, and phone number when you manually fill out a Contact Us, Become a Dealer, or Warranty Registration form. We also collect commercial information regarding your trailer build data, purchase history, specific trailer models owned, and localized dealer inquiry details.

Additionally, we archive legal certifications, including written confirmation data and electronic signature strings certifying that the information you provided is accurate and true. Finally, our systems track internet and network activity, including your IP address, browser type, device details, and browsing patterns collected via cookies and tracking pixels.

We gather data through several primary methods to ensure a seamless experience. First, we collect information directly from you when you manually input your personal details into our contact forms, submit digital files, register a trailer warranty, or apply to join our dealer network.

Second, we use automated technologies as you navigate through our digital platform, which allows automated cookies, web beacons, and analytical plug-ins to record system data regarding your usage behaviors. Third, we may receive transaction parameters or logistics data via third parties, including our authorized North American dealer network and official financial partners.

We utilize the collected information to maintain our high standards of craftsmanship and customer care. Specifically, this data allows us to route structural dealer requests and customer support queries directly to the appropriate corporate departments. It also helps us process, validate, and store automated data fields required for official Warranty Registrations.

Furthermore, we use this information to enhance site performance, manage page loading optimization speeds, and fine-tune technical functionality. Lastly, tracking data ensures our organizational compliance with local and federal safety certifications like NATM, NATDA, and CWB, while helping us safeguard our platform against fraudulent activity and coordinate direct logistics distributions.

Our website integrates specialized cookie consent tools, including CookieYes, to ensure complete alignment with dynamic state and federal laws such as the California Invasion of Privacy Act (CIPA). Essential necessary cookies are utilized for fundamental website navigation, system architecture performance, and basic digital security metrics, and these do not require prior approval.

Conversely, optional non-necessary cookies are used as analytics or operational trackers to assess layout metrics and user experience flow. These optional cookies run exclusively after receiving your explicit, trackable opt-in consent via our dynamic cookie banner, and you maintain the absolute right to modify or revoke your consent preferences at any time.

Southland Trailers does not sell your personal data to third-party brokers. We share data only under safe, established parameters, such as providing necessary details to our authorized dealer network to properly fulfill localized quotes, inventory searches, or regional servicing requests.

We also share data with trusted service providers and technical partners who manage our server hosting, database connection webhooks like Salesforce, accessibility widgets like UserWay, or cookie configuration sweeps. Finally, we may share information to fulfill legal obligations when required by law, regulatory compliance reviews, or to protect the baseline security and rights of our team members and customers.

Depending on your geographic location throughout Canada and various US States, you may hold specific legal rights over your personal data. These typically include the right to know and access your information, which allows you to request a detailed record of the specific categories of data we have archived. You may also possess the right to delete your information, giving you the ability to request the permanent removal of your personal details from our active databases.

Furthermore, you maintain the right to correct and amend or overwrite inaccurate details stored in your consumer file. Finally, you hold the right to opt-out and completely restrict non-essential tracking mechanisms via our privacy preferences panel. To exercise any of these privacy rights, please contact our support desk directly.

We implement industry-standard administrative, physical, and digital safeguards to defend your personal information against unauthorized access, loss, or alteration. We retain this collected data only for as long as necessary to fulfill standard manufacturing cycles, active product warranty terms, internal financial audit obligations, or legal compliance minimums.

We reserve the right to modify this Privacy Policy at any time to reflect changing operations or updated legal frameworks. Any changes made to our policies will be indicated by a revised Effective Date displayed at the very top of this page.

If you have any questions, concerns, or data requests regarding this Privacy Policy, please contact our team.